EN GLB
Global / EN

Robe MiniMes Emphasise Branding at Dinghy Show

Products Involved

LEDBeam 100™
LEDBeam 100™LEDBeam 100™
Discontinued
MiniMe®
MiniMe®MiniMe®
Discontinued

Rob Praine from Southampton UK based event production company, Emphasis Event Production Ltd (EEP), put the company’s new Robe ROBIN LEDBeam 100s and Award Winning ROBIN MiniMe effects fixtures to the test for the 2014 RYA Suzuki Dinghy Show at London’s Alexandra Palace.

Working for Marketing agency, MindWorks Marketing, the EEP team designed and provided set, staging, lighting, audio and AV for several presentation areas at the venue across the two day exhibition, including for the main live events stage.

This featured a busy daily schedule of presentations and seminars by many individuals including Olympic sailors and technical aficionados from the world of dinghy sailing.

Praine used 10 LEDBeam100s and MiniMes on the stage. The LEDBeams were purchased complete with the diffuser option, which he says “Makes them ideal for the corporate market,” and the two MiniMes were on their first ever show for EEP!

The stage featured an 8 metre wide white set at the back, complete with a 3mm pitch LED screen in its centre used as a visual aid for the presentations, flanked by two light-boxes over-printed with graphics. The two MiniMes were rigged on side trusses integrated into the stage design, and beamed additional dynamic branding onto the set and around the stage floor during the presentations, generally reinforcing the presence of the sponsor brands.The LEDBeam 100s were used to highlight the stage area generally and the presenters in particular. “They worked really well,” states Praine, delighted with the results.

EEP’s LEDBeams were purchased at the end of 2013 and have been constantly in use ever since for their busy events calendar, which includes a constant stream of exhibition stands, conferences, car launches and awards ceremonies.

The company originally bought Robe products several years ago – the 250E AT series – and these are still going strong! “So I know absolutely first-hand that any Robe products are going to be extremely well engineered, reliable and will last for several years’ service,” comments Praine.

He also purchased the lens kits to make the tiny but powerful fixtures even more versatile and, in the process, found that they are very popular as a dry hire and cross-rental items.

“They are cracking little fixtures and work hard on nearly all of our gigs – they are incredibly bright and so light it’s almost unbelievable!” Praine continues.

The MiniMes were seen at PLASA 2013.  They are “Right up our street” and provide a cost-effective solution for corporate branding and logo projections – exactly as per the Dinghy Show.

“We do a lot of this type of effects lighting,” explains Praine, “So they really hit the spot – the HDMI streaming is a great feature for showing promo and other videos on exhibition stands.”

As well as commending Robe for producing a range of good quality products for the corporate world, he also applauds the “Fantastic service, back-up and support from Robe UK.”

Discover more news

Cruise Ship
Costa Cruises Rocks Sanremo with Huge iBOLT show
26.3.2025
Costa Cruises Rocks Sanremo with Huge iBOLT show

Aligning a special 7-night cruise with the finale of the world-famous Sanremo Music Festival – which chooses Italy’s Eurovision pick each year – Costa Cruises and Carnival Maritime commissioned a massive lighting installation aboard its “Costa Toscana” ship which was moored approximately 1 kilometre out of Sanremo’s harbour for the Saturday night music extravaganza.

Events
Robe Delivers Spectacular Lightshow for the TPi Awards 2025
14.3.2025
Robe Delivers Spectacular Lightshow for the TPi Awards 2025

Robe stepped up the energy in the room for the 24th edition of the TPi Awards, supplying nearly 250 of its latest moving LED lights to help create a stunning production lighting design – imagined by Robe’s own creative team – for the high-profile industry event produced by TPi Magazine, part of Mondiale Technology Media.

Events
Bari University Celebrates 100 with Amazing iBOLT Installation
11.3.2025
Bari University Celebrates 100 with Amazing iBOLT Installation

The University of Bari “Aldo Moro” located in Puglia, Italy, celebrated 100 years since its foundation in 1925 with two pieces of light art created by Pino Loconsole, owner of Bari-based rental company Lucidiscena.

Events
Robe Helps New Year’s Eve Live: Nashville’s Big Bash Go Large
28.2.2025
Robe Helps New Year’s Eve Live: Nashville’s Big Bash Go Large

Nashville – well known as a vibrant and major hub for the production and live entertainment industry – staged its own superlative concert – “Jack Daniel’s New Year’s Eve Live: Nashville’s Big Bash” – at Bicentennial Capitol Mall State Park to celebrate the new year rollover, featuring an impressive artist lineup and an eye-popping lighting and production design created by Robert W. Peterson of Real World Lighting.

Read More